Last updated: October 21, 2026
1. Introduction
1.1. This website, operated at https://negev-produce.com or at any other address from time to time (the “Website”), is managed by Negev Produce Agricultural Cooperative Ltd. (the “Cooperative,” “we,” “us,” or “our”). Its purpose is to provide users of the Website (the “User,” “you,” or “your”) with information about the products offered by the Cooperative and to enable you to contact us.
1.2. By using the Website, you confirm that you agree to this Privacy Policy in its entirety, as updated from time to time, including the collection, processing, and retention of your Personal Information by the Cooperative, as well as its disclosure to third parties, all as detailed below. If you do not agree to this Privacy Policy, you must immediately discontinue use of the Website.
1.3. This Privacy Policy forms an integral part of our terms of use for the Website (the “Terms of Use”), available at: Terms of Use.
1.4. The division of this Privacy Policy into sections and the section headings are for convenience only and shall not affect its interpretation.
1.5. References in this Privacy Policy to the masculine gender include the feminine gender, and references to the singular include the plural.
1.6. For the purposes of this Privacy Policy, “Personal Information” means any data or information that you provide or that is collected about you in connection with your use of the Website and that identifies or enables you to be personally identified (such as your name, email address, telephone number, etc.), as well as “Personal Information” and/or “Information of Special Sensitivity” as defined in the Protection of Privacy Law, 5741-1981.
2. Use of the Website
2.1. You are under no legal obligation to provide us with Personal Information or any other information about yourself. Any information you provide is provided voluntarily and with your consent. However, without providing the required Personal Information, you may be unable to perform certain actions through the Website, such as submitting a request to contact us.
2.2. You undertake that all information you provide in connection with your use of the Website is accurate, complete, clear, and up to date. If you provide us with Personal Information about third parties, you represent that you have obtained their consent to share such Personal Information with us for the purposes described in this Privacy Policy and that you have brought this Privacy Policy to their attention.
2.3. The Website is not intended for minors under the age of 18. If you are a minor, please do not use the Website.
3. What Personal Information May We Collect About You?
When you use the Website, we may collect and process one or more of the following categories of Personal Information about you:
3.1. Information you provide. To submit a request to contact us through the Website, you will be required to provide the following information about yourself: full name, email address, telephone number, and the reason for your inquiry.
You may also enter your request as free text in a designated field. Any information you enter as free text will be transmitted to us “as is”; therefore, please provide only essential details. If you choose to enter Personal Information about yourself or others in this field, you agree, or have obtained the consent of the person to whom the information relates, to our collection and processing of the Personal Information entered in accordance with this Privacy Policy.
The foregoing also applies if you choose to contact us by any other means, including by email or telephone.
3.2. Personal Information collected automatically while browsing the Website. We may collect Personal Information about you through technological tools that we use, primarily cookies and analytics tools, as detailed in our Cookies Policy, available at: Cookie Policy.
4. How Do We Use the Personal Information Collected About You?
Personal Information collected about you will be used only in accordance with this Privacy Policy or applicable law, and for the purposes set out below:
4.1. Website management. To enable you to access the Website, including operating and monitoring it and addressing any malfunctions, and to enable you to view information on the Website.
4.2. Communication and service. To communicate with you regarding your inquiries, including responding to a contact request or a request to exercise any of your rights relating to Personal Information; and to notify and inform you of updates concerning the Website, the Terms of Use, and/or this Privacy Policy.
4.3. Managing our operations and business development. To manage our operations, improve the Website and our services, develop new services, identify usage trends and visit patterns, and assess the effectiveness of our advertising campaigns.
4.4. Marketing communications. Subject to your consent to receive marketing communications, the Cooperative may send you, from time to time, by email or any other means, information about the products and/or services it offers. You may withdraw your consent to such communications at any time by clicking the designated unsubscribe link included in the communication itself or by contacting us through the Website using the contact details in Section 12 below.
4.5. Information security. For information security purposes and to prevent misuse and/or unlawful activity on the Website.
4.6. Research and statistics. For research purposes and to conduct analyses and compile additional statistics intended to improve our Website and/or services (for example, we analyze information collected through cookies to understand users’ behavior while browsing the Website).
4.7. Dispute resolution or legal compliance. We may use Personal Information in our possession to enforce this Privacy Policy, resolve disputes, comply with applicable law, or establish, exercise, or defend our legal rights or the rights of others. In addition, we may use Personal Information in our possession to detect, investigate, prevent, or take action against unlawful activities, fraud, or situations involving potential threats to our users’ rights.
4.8. Requests from competent authorities, court orders, and other uses. To respond to a request or demand from a competent authority, comply with court orders, or otherwise act consistently with the consent you have provided.
5. Non-Identifying Information We Process and the Purposes of Processing
5.1. In connection with your use of the Website, we may also collect and/or generate from Personal Information non-identifying information about you, including non-identifying statistical information.
5.2. Non-identifying information collected or generated as described above will be processed for the purposes specified in Section 4 above, as well as for the following purposes: monitoring and analyzing Website usage data; developing, customizing, and improving the user experience on the Website; information security and the prevention of unlawful activity; technical administration and troubleshooting; and any other lawful and/or legitimate purpose.
6. Information Retention. As a general rule, we retain your Personal Information for as long as necessary to fulfill the purposes described in this Privacy Policy, or for a longer period where permitted and/or required by law. Non-identifying information will be retained indefinitely, unless prohibited by law.
7. Sharing Information with Third Parties
To process information for the purposes described above, we may share your Personal Information with third parties in Israel or abroad, including in countries that provide a lower level of privacy protection than Israeli law, as detailed below:
7.1. Service providers and external suppliers acting on our behalf. We may share your Personal Information with external service providers that assist us in managing and operating the Website and conducting our business activities, such as IT providers and cloud hosting providers, as well as our lawyers, insurers, and accountants, where necessary. Our authorized service providers and suppliers are granted access to Personal Information solely for the purpose of providing their services to us and for no other purpose.
7.2. Compliance with legal requirements, enforcement of the Terms of Use and/or Privacy Policy, and/or demands from competent authorities. We may disclose information about you to third parties pursuant to a legal obligation or authority, an instruction from a competent authority, a court order, or applicable law. We will share information in these circumstances if we believe in good faith that we are required to do so or if disclosure is essential to investigate, prevent, or take action against unlawful activity or fraud, or to protect your rights or the rights of others.
7.3. Enforcement of rights or legal proceedings. We may share information with third parties in connection with any dispute, allegation, claim, demand, or legal proceedings between you or anyone acting on your behalf and the Cooperative; legal proceedings between you and a third party in which we are required to provide information, testimony, or documents; enforcement of our Terms of Use and Privacy Policy; and/or circumstances in which the Cooperative considers, at its sole discretion, that disclosure is necessary to prevent harm or injury, as well as to enable us to assert our rights to remedies or mitigate potential harm to us.
7.4. Mergers and acquisitions. If the Cooperative transfers or assigns all or part of its activities or its rights and obligations, including the Website, to third parties, merges with another entity, or undergoes a reorganization, including in the course of negotiations concerning such transactions.
7.5. Data analysis and marketing. We may share information with companies that assist us with advertising, sales promotion, and marketing activities, or with analytics service providers or search engines that assist us in improving and optimizing the Website and process Personal Information in connection with the provision of such services.
7.6. The foregoing does not derogate from the Cooperative’s right to disclose to third parties non-personal information that does not directly identify the User.
8. Information Security
8.1. We implement customary information security measures in relation to the information in our possession, in accordance with the legal requirements applicable to us. Among other things, we use measures and safeguards to maintain confidentiality and privacy and prevent unauthorized access to information, and we periodically consider updating these mechanisms.
8.2. Although we make reasonable efforts to protect information, transmitting information over the internet and storing it on cloud-based hosting servers can never provide absolute protection. Accordingly, you acknowledge that the Cooperative cannot guarantee absolute protection of the information collected about you or guarantee that unauthorized access, transfer, alteration, or loss of information will not occur.
9. Links to Third-Party Websites/Platforms. The Website may contain links to external third-party websites/platforms, including various social networks and parties that market our products. Once you click the designated link and move to a website/platform operated by a third party, we have no control over or responsibility for the information transmitted to and/or collected by that third party or its use of such information. Therefore, if you choose to click a link to an external website/platform, we recommend that you carefully read that party’s terms of use and privacy policy.
10. Your Rights Regarding Personal Information. You are entitled to request access to the Personal Information held about you in the Cooperative’s databases and to request the updating, correction, or deletion of information that is inaccurate, incomplete, unclear, or out of date, subject to law. To exercise your rights, you may contact us by email at: info@negev-produce.co.il.
11. Updates. We reserve the right to update or amend this Privacy Policy from time to time, as necessary and at our sole discretion, without any obligation to provide notice in advance or afterward. Any such changes or updates will take effect immediately upon publication of the updated Privacy Policy on the Website. The date of the most recent change will appear under the heading “Last updated.”
12. Contact Us. You are welcome to contact us with any question or request relating to this Privacy Policy by email at: info@negev-produce.co.il.
Details of the Controller: Negev Produce Agricultural Cooperative Ltd., Registration No. 570062786 Telephone: 073-7773500
Mailing address: HaNegev Regional Post, Moshav Tzomet Beit Kama 8532800
